Unit 1 Brands

1. 相关词汇随堂测验

1、1. Which of the following means “品牌精髓”?
    A、brand name
    B、brand loyalty
    C、brand essence
    D、brand stretching

2、2. How do you say "品牌意识" in English?
    A、brand awareness
    B、brand loyalty
    C、brand essence
    D、brand stretching

3、3. How do you say "品牌延伸" in English?
    A、brand awareness
    B、brand loyalty
    C、brand essence
    D、brand stretching

4、4 . ___________ refers to the tendency to always buy a particular brand.
    A、brand awareness
    B、brand loyalty
    C、brand essence
    D、brand stretching

2. 阅读理解随堂测验

1、Direction: read each passage and identify how the information is being organized. 1. Ice-cream is a delicious frozen treat that comes in a many different colors and flavors. Two of my favorite flavors are strawberry and chocolate. Though both of these flavors are delicious, strawberry may contain pieces of fruit while chocolate usually will not. Even though more chocolate ice-cream is sold across the country annually than strawberry, they both taste great with milk.
    A、cause and effect
    B、sequence / process
    C、compare and contrast
    D、chronological

2、Direction: read each passage and identify how the information is being organized. 2. The ice-cream shop around the corner from my house has the best ice-cream in the city. When you first walk inside, there is a long chrome counter with matching stools extending alongside the far wall. Right where the counter stops, the booth seating begins. There are lots of old-timey knickknacks on the walls and chrome napkin holders on all the tables. My favorite part of the shop is behind the counter glass, where they keep all of the ice-cream flavors. A rainbow of delicious sugary flavors is kept cool and delicious behind the case.
    A、descriptive
    B、compare and contrast
    C、problem and solution
    D、sequence / process

3、Direction: read each passage and identify how the information is being organized. 3. Freezer burn may have wasted more ice-cream than sidewalks. If you don't know, freezer burn is when ice crystals form on the surface of ice-cream. These ice crystals can ruin the texture and flavor of the ice cream, but freezer burn is preventable. Since freezer burn is caused when melted ice-cream is refrozen, rather than eating your ice-cream from the container as it melts, scoop your ice-cream into a bowl and put the container back in the fridge immediately. Doing this ought to help you keep freezer burn from ruining your favorite frozen flavors.
    A、sequence / process
    B、chronological
    C、descriptive
    D、problem and solution

4、Direction: read each passage and identify how the information is being organized. 4. Making ice-cream is not easy. Cream and sugar have to first be mixed in a frozen container. Ingredients may be added at this point, if desired. The mixture must be stirred and whipped until the cream and sugar mixture is frozen. Depending on the equipment, this may take as long as an hour. After the ice-cream is prepared, it must be kept frozen until it is ready to be enjoyed. Making ice-cream is difficult, but most people would agree that it is worth the trouble.
    A、problem and solution
    B、compare and contrast
    C、chronological
    D、sequence / process

3. 听力策略随堂测验

1、1. In order to take helpful notes during class, it is important to understand your instructors' style of lecturing.

2、2. Note-taking should take place during class only.

3、3. If textbook assignments are boring, the student does not have to complete them.

4、4. It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.

5、5. Before a class begins, it is important to review notes from reading assignments and previous lectures.

6、6. It is crucial that a student write down everything their instructor says during a lecture.

7、7. Note-taking methods include rubrics style, charting, outlining, mapping and Cornell

8、8. When taking notes, your child should focus only on the details of the class and, like a reporter, "get down the facts in black and white."

9、9. You should experiment with different ways to take notes, using different notation systems and structures, until you finds the best fit.

10、10. Note taking is an irrelevant skill and there is no academic or intellectual value in learning to take individualized notes.

4. 商务表达随堂测验

1、Directions: Read the following sentences and fill in the missing word or phrase. afraid doubt completely same out of point problem sounds would be honest 1. I have to say, it _____interesting, but we should wait.

2、Directions: Read the following sentences and fill in the missing word or phrase. afraid doubt completely same out of point problem sounds would be honest 2. I'm ______ that I can't agree with you on this suggestion.

3、Directions: Read the following sentences and fill in the missing word or phrase. afraid doubt completely same out of point problem sounds would be honest 3. What you are asking me to do is against the law. It's__________ the question!

4、Directions: Read the following sentences and fill in the missing word or phrase. afraid doubt completely same out of point problem sounds would be honest 4. Don't you think it_____ better to give the contract to Samsons and not Ptech?

5、Directions: Read the following sentences and fill in the missing word or phrase. afraid doubt completely same out of point problem sounds would be honest 5. That's a good point. But to be ______, I don't believe that changing the process will work.

5. 商务写作随堂测验

1、Directions: Read the case carefully and decide which is the best “subject line”. David will visit China and attend a technology conference in Shanghai. During his stay there, he will also visit two local clients for product demo. 5 days prior to his arrival, one of the client visit has been cancelled. In addition, he will also check in another hotel since the formerly booked one is not available anymore. As David’s counterpart in China, you need to inform David about this.
    A、Write David an email about this with the subject “Travel Update”.
    B、Write David an email about this with the subject “ Two Changes in Your Shanghai Itinerary”.
    C、Write David an email about this with the subject “ Urgent-Two Important Changes in Your Shanghai Itinerary”.
    D、Write David an email about this with the subject “ Urgent”.

6. 案例分析随堂测验

1、1. Which of the following SWOT elements are internal factors for a business?
    A、Strengths and Weaknesses
    B、Opportunities and Threats
    C、Strengths and Opportunities
    D、Weaknesses and Threats

2、2. Which of the following is false regarding why a SWOT Analysis is used?
    A、To build on the strengths of a business
    B、To minimize the weaknesses of a business
    C、To reduce opportunities available to a business
    D、To counteract threats to a business

3、3. Which of the following could be a strength?
    A、Weather
    B、New international market
    C、A price that is too high
    D、The location of a business

4、4. Which of the following could be a weakness?
    A、A developing market such as the Internet
    B、Competitors with access to better channels of distribution
    C、Poor quality of goods and services
    D、Special marketing expertise

5、5. Which of the following could be an opportunity?
    A、Having quality processes and procedures
    B、Moving into new market segments that offer improved profits
    C、Damaged reputation
    D、A new competitor in your home market

Unit 1 单词小测

1、______ refers to the tendency of a customer to continue buying a particular product.
    A、Brand stretching
    B、Brand awareness
    C、Brand loyalty
    D、Brand leader

2、A famous brand with a long history is __________.
    A、classic brand
    B、luxury brand
    C、brand leader
    D、brand manager

3、_______ refers to the brand with the largest market share.
    A、Classic brand
    B、Brand leader
    C、Brand manager
    D、Brand value

4、_______ is the knowledge which consumers have of a brand.
    A、Brand image
    B、Brand essence
    C、Brand loyalty
    D、Brand awareness

5、The fundamental spirits of the brand is __________.
    A、brand stretching
    B、brand essence
    C、brand value
    D、brand stretching

6、________ refers to a brand associated with expensive, high quality products.
    A、Famous brand
    B、Classic brand
    C、Luxury brand
    D、Leader brand

7、The person responsible for planning and managing a branded product is a ___________.
    A、brand leader
    B、brand manager
    C、CEO
    D、CFO

8、_______ means the ideas and beliefs which consumers have about a brand.
    A、Brand loyalty
    B、Brand value
    C、Brand essence
    D、Brand image

9、_________ is the aspects of a brand that bring value to the customer.
    A、Brand value
    B、Luxury brand
    C、Brand loyalty
    D、Brand awareness

10、______ means using a successful brand name to launch a product in a new category.
    A、Brand awareness
    B、Brand leader
    C、Brand stretching
    D、Brand image

11、Choose one of the following phrases to fill in the blank. luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image Levis, which has been established for over 100 years and is world-famous, is a _____________.

12、Choose one of the following phrases to fill in the blank. luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image The aim of the advertising campaign is to enhance _____________ so that consumers become more familiar with our coffee products.

13、Choose one of the following phrases to fill in the blank. luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imagE For the customers, after-sale service is an important factor which decides the ________.

14、Choose one of the following phrases to fill in the blank. luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image Hallmark produces greeting cards and gifts. Its __________ is “Caring Shared”.

15、Choose one of the following phrases to fill in the blank. luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image Burberry is an iconic British _______.

16、Choose one of the following phrases to fill in the blank. luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image Canon USA announced that the Company is the number-one _______________ in the overall copier market.

17、Choose one of the following phrases to fill in the blank. luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image The move by Yamaha (originally a Japanese manufacturer of motorbikes) into branded hi-fi equipment, pianos and sports equipment is a good example of ___________________.

18、Choose one of the following phrases to fill in the blank. luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image To create goodwill and trust with its valued Chinese consumers, Nestle should work hard to re-establish its _____________ through offering quality products.

19、Choose one of the following phrases to fill in the blank. luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image As a __________________, John will take full responsibility of setting the direction for the brand's position in the market.

20、Choose one of the following phrases to fill in the blank. luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image Apple's __________ climbed 84% in the past year to $153 billion.

Unit 1 口语练习作业

1、Read the following dialogue about the new product release date, and learn to give different opinions.

Unit 2 Travel

1. 相关词汇随堂测验

1、Travel _________ are something showing your identity information and justify your travel.
    A、documents
    B、plans
    C、destinations
    D、schedules

2、And if you go abroad, you even need your _________ to go through the customs.
    A、tickets and credit cards
    B、passaport and visa
    C、luggage and money
    D、money and tickets

3、You also need other things for your travel arrangement such as the _______ which is a written plan for a package tour, for example.
    A、visa
    B、invitation letter
    C、itinerary
    D、application

4、If you travel abroad, you need to exchange RMB with the foreign currency based on the current _________.
    A、stock price
    B、exchange rate
    C、bank interest
    D、allowance

5、In most cases tickets are needed for your travel. There are _______ticket and return ticket.
    A、single
    B、simple
    C、one-way
    D、odd-way

6、The _________ is the item you can carry with you in the airplane.
    A、check-in
    B、check-up
    C、carry-on
    D、carry-up

7、Comparatively, the hotel is more expensive than the ______ which is usually for those who are driving cars and the ______ is the cheapest.
    A、motel, hostel
    B、hostel, restaurant
    C、hostel, motel
    D、motel, restaurant

8、The word to describe a beautiful place is _________.
    A、awful
    B、picture
    C、depictive
    D、picturesque

9、You can use_________ to describe those villagers who often welcome visitors warmly and treat them with generosity.
    A、hospital
    B、hostile
    C、hostility
    D、hospitable

10、If a place lost its tranquility due to the over-development of tourism, we can describe the place as ______.
    A、too developed
    B、advanced
    C、awkward
    D、modern

2. 阅读理解随堂测验

1、Loyalty program is a _______ program offered by a company to customers who frequently make purchases.
    A、treat
    B、reward
    C、payment
    D、welfare

2、Loyalty programs could ______business and strengthen the relationship between the customer and the business.
    A、increase
    B、maintain
    C、decrease
    D、create

3、Loyalty programs are based on______.
    A、emotion
    B、money
    C、business
    D、study

4、Loyalty ______ let customers accumulate points that they can redeem for rewards or free products/services.
    A、paid programs
    B、spend programs
    C、points programs
    D、treat programs

5、______ adapts the loyalty punch programs.
    A、Nine West
    B、Costco
    C、Huawei
    D、Clarks

6、Directions: identify the opinion and evidence in the following statements and mark them with O and E respectively. ______ Almost 70% of survey respondents say they are members of more than one loyalty program.

7、______ “It's an investment that we've been very, very focused on over the last few years,” he says.

8、______ Travelers get stingier with their loyalty.

9、______ Starwood has added perks such as letting elite members check in any time during the day.

10、______ To offer that kind of personalized service, though, companies will need better technology and training.

3. 听力策略随堂测验

1、Directions: mark the statements with T (true) or F (false). ____. The context is important for understanding a conversation.

2、____. The more you listen to different Englishes, the easier you can understand the authentic English.

3、____. The language is independent from the age and gender.

4、_____. English grammar is helpful for improving English listening.

5、_____. Speaking more is harmful to improve listening.

4. 商务表达随堂测验

1、Directions: mark the statements with T (true) or F (false). ____. Dealing with complaints is a chance to improve the relationship with customers.

2、____. Think of possible solutions before you go to complain.

3、____. As a part of your company, you should always defend your company and argue with the customer without any sympathy.

4、_____. Sometimes the power of social media is helpful if the complaining failed.

5、_____. Asking questions in a caring and concerned manner when dealing with complaints will do harm to your company.

5. 商务写作随堂测验

1、Directions: fill the blanks with correct answers. In block format, everything is all ______ justified.

2、In the first paragraph of the body, you should introduce yourself and your _______ of writing this letter.

3、At last, you should restate the purpose and call for an ______.

4、The business letter should be _____ and clear. Use a courteous tone and make it convincing.

5、Check for spelling and ________ mistakes because they make a letter look less professional and reflects carelessness.

6. 案例分析随堂测验

1、_______ reveals the key information in a graph.
    A、The title
    B、The measurement
    C、Time periods
    D、The bars

2、The ______ usually shows changes, comparing two or more things over time.
    A、pie chart
    B、line graph
    C、bar chart
    D、table

3、Your representation of a chart or a graph usually consists of 3 parts: ________, description and conclusion or inference.
    A、summary
    B、introduction
    C、brainstorming
    D、review

4、The description is composed by two parts: the overview and _______.
    A、questions
    B、comparison
    C、detailed data
    D、contrast

5、The comparison and ______ are conducted usually in analysing a graph
    A、analogy
    B、exaggeration
    C、parallelism
    D、contrast

Unit 2 单元测验

1、Travel happens with or without luggage, and it can be one way or ________ trip.
    A、around
    B、round
    C、back
    D、odd

2、If you go abroad, you need your ________ as one of your travel documents.
    A、passport
    B、money
    C、insurance
    D、credit card

3、In customer loyalty program, customers are often given a unique ______, such as a membership card.
    A、reward
    B、letter
    C、identifier
    D、badge

4、Loyalty programs could _________.
    A、largely increase investment
    B、decrease the company's fame
    C、strengthen the relationship with customers
    D、disturv the management

5、According to the video, English listening is influenced by________.
    A、speaking speed
    B、noisy environment
    C、the listener's emotion
    D、the listener's grammar

6、Dealing with a customer’s complaints, you should_______________.
    A、repeat back what you are hearing to show that you have listened
    B、keep on asking questions to dig out the truth
    C、always stand on your company to defend its benefits
    D、be very serious towards your customer

7、The letter to point out a mistake by the letter's recipient is called the letter of _______.
    A、complaint
    B、order
    C、request
    D、application

8、________ is/ are directly shown in the chart or graph.
    A、The general tendency
    B、Time periods
    C、Similarities and differences
    D、The future trend

9、“Do in Rome as Romans do” means when we travel, we should________.
    A、do as the local people do according to their customs, traditions and culture
    B、behave as we like in a foreign place
    C、do as the tourist guide suggests
    D、do as we are in our hometown

10、In the first paragraph of a business letter, you should introduce yourself and your ______.
    A、interest on the company
    B、purpose of writing this letter
    C、good wish for the relationship between two companies
    D、impression on the company

11、Before you make a complaint, __________.
    A、try to expose your experience to the social media
    B、try to get to know the company’s history
    C、try to figure out who is in charge
    D、try to show your anger

12、According to the video, we can use the context, grammar and ______ to help us understand what others are talking about.
    A、imagination
    B、non-vocal information
    C、anticipation
    D、clothes

13、Try to deal with customers’ complaints with a sense of _______.
    A、emergence
    B、emergency
    C、emergent
    D、urgent

14、Direction: Arrange these options to form an anwer to a complaining message. Each option should be used only once. A. I hope you can understand. B. Thank you for choosing our company. C. But we will send you a special gift as compensation and we will enhance the training of our employees to offer better and more comfortable services. D. I’m sorry about your broken luggage and the impolite treatment from our manager on duty. E. I’m afraid that what you can get is just a new bag because we have our regulations and our policy.

15、Direction: Arrange these options to form an answer to a complaining message. Each option should be used only once. A. Because our airline hasn’t finished the replacement of all the old airplanes, a few are still working. B. We will offer a 50% discount for your next trip from Barcelona to NY as compensation. C. I believe you will have a better travel experience in the future with the new airplane and good services. D. I’m sorry for your awful travel experience! E. Thank you for your criticism! F. I’m afraid your flight is the one.

16、Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numbers. points programs, 2. spend programs, 3. tiered programs, 4. paid programs, 5.punch programs _______ Customers are rewarded a product or service of equal or lesser value free of charge for purchasing a particular product or service with “punches.”

17、Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numbers. points programs, 2. spend programs, 3. tiered programs, 4. paid programs, 5.punch programs ________The programs let customers accumulate points that they can redeem for rewards or free products/services.

18、Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numbers. points programs, 2. spend programs, 3. tiered programs, 4. paid programs, 5.punch programs _________ The programs give customers rewards based on different levels of spending or points.

19、Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numbers. points programs, 2. spend programs, 3. tiered programs, 4. paid programs, 5.punch programs _________ Customers get loyalty credit for the amount they spend at the business.

20、Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numbers. points programs, 2. spend programs, 3. tiered programs, 4. paid programs, 5.punch programs _________ The programs provide an exclusive feel by incorporating a monthly or yearly fee that members pay for access to special services, discounts, or unique opportunities.

Unit 3 Organization

1.相关词汇随堂测验

1、Hierarchical Structure has __________ layers but __________individual responsibilities.
    A、more…more
    B、more…less
    C、less…less
    D、less…more

2、New, modern or small corporations usually have ____________ structure?
    A、hierarchical
    B、flat
    C、flatarchy
    D、bureaucratic

3、The organization structure influences the following aspects except ___________?
    A、productivity
    B、employee relations
    C、marketing strategies
    D、market share

4、What is the biggest advantage of hierarchical structure?
    A、Maintaining the status quo.
    B、Showing the company’s size.
    C、Complicating the decision-making process.
    D、Monitoring the staff.

5、Organizations that operate under _________structure have linear authority and specialized teams that allow for creativity and innovation.
    A、hierarchical
    B、flat
    C、flatarchy
    D、bureaucratic

2. 阅读理解随堂测验

1、Directions:Choose the right word for each statement. Directive, Authoritative, Affiliative, Participative, Pacesetting , Coaching 1. The manager with________ style closely controls his employees, emphasizes the discipline and sometimes even motivates his team by threats.

2、Directions:Choose the right word for each statement. Directive, Authoritative, Affiliative, Participative, Pacesetting , Coaching 2. The manager with _________style is willing to provide opportunities for his staff to show their abilities, meanwhile, he always encourages employees to develop their own strengths.

3、Directions:Choose the right word for each statement. Directive, Authoritative, Affiliative, Participative, Pacesetting , Coaching 3.The manager with________ style gives employees clear direction but not dictation. And he likes to motivate his followers by persuasion and giving feedback on task performance.

4、Directions:Choose the right word for each statement. Directive, Authoritative, Affiliative, Participative, Pacesetting , Coaching 4.The manager with __________ style likes to perform many tasks by himself personally but expects his employees to watch and then follow his example.

5、Directions:Choose the right word for each statement. Directive, Authoritative, Affiliative, Participative, Pacesetting , Coaching 5. The manager with________ style has faith in “everyone has input”, he encourages employee input in decision-making process and usually reward team-effort.

3. 听力策略随堂测验

1、Directions: Try to decide whether the following statement is true or false. 1. An inference is an assumption that involved in drawing a conclusion on the basis of direct observation. A. True. B. False.

2、Directions: Try to decide whether the following statement is true or false. 2. Abduction is inference from particular premises to a universal conclusion. A. True B. False

3、Directions: Try to decide whether the following statement is true or false. 3.Only when you have an understanding of the literal or factual content can you go beyond literal meaning and formulate inferences. A. True B. False

4、Directions: Try to decide whether the following statement is true or false. 4. During the listening, listeners should use their background information and experience to help them in making inferences. A. True B. False

5、Directions: Try to decide whether the following statement is true or false. 5. Elimination is one of your best friends in the test. Look at the answer choices and think about which ones do not fit to what you understand about the lecture or the conversation. A. True B. False

4.商务表达随堂测验

1、Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words. have afraid can do please how meet like nice see thanks know would did thank what 1. A: David, !1)_________ you met Ani Deltell? B: No. Hello, Ani. Nice to 2)_________ you.

2、Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words. have afraid can do please how meet like nice see thanks know would did thank what A: Peter, do you 3)_________ Sylvia? B: Yes, of course. Hi Sylvia, good to 4)_______you again.

3、Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words. have afraid can do please how meet like nice see thanks know would did thank what A: How do you 5)__________.My name’s Paul Cartier. B: 6)______________ to meet you. Mine’s Ana Lekic.

4、Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words. have afraid can do please how meet like nice see thanks know would did thank what A: 7)____________ are things? B: Fine 8)____________. It’s good to be here.

5、Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words. have afraid can do please how meet like nice see thanks know would did thank what A: 9)____________ I get you something to drink? B: That 10)__________ be nice. Thanks. I’ll have some fruit juice.

6、Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words. have afraid can do please how meet like nice see thanks know would did thank what A: Would you 11)_________ some more fish? B: Thanks, it was delicious, but I’m 12)_________ I couldn’t.

5.商务写作随堂测验

1、Directions: Try to decide whether the following statements are true or false. 2. The format of formal reports should follow such a logical order: executive summary, introduction, findings, recommendations and conclusions.

2、Directions: Try to decide whether the following statements are true or false. 3. The executive summary should only include the most important point, for the manager will have to read the details in the following four parts.

3、Directions: Try to decide whether the following statements are true or false. 4. The conclusions should be short, clearly follow the order of the findings and lead naturally into the recommendations.

4、Directions: Try to decide whether the following statements are true or false. 5. Slang words and colloquialisms can be used in the business report.

6. 案例分析随堂测验

1、Directions: Choose the best answer to complete each of the following sentences. 1. PSIU is a chart to make an analysis on _________?
    A、four factors to make marketing strategy.
    B、four factors to describe corporate culture.
    C、four primary styles of management.
    D、four selling points


2、Directions: Choose the best answer to complete each of the following sentences. 2. The Producer moves at a______ pace, takes a ______view, is results-oriented, and follows a ________ approach.
    A、slow….short-term….process-oriented….structured
    B、slow….long-term….process-oriented….unstructured
    C、fast….short-term….results-oriented…..structured
    D、fast….long-term….results-oriented….unstructured

3、3. The Stabilizer focused on __________ and working methodically to get them done in the right way.
    A、what to do now
    B、driving change
    C、who is involved
    D、how to do things

4、4. ___________moves at a more measured pace and is process-oriented, but takes an unstructured, freewheeling approach and a long view of change.
    A、Stabilizer
    B、Producer
    C、Unifier
    D、Innovator

5、5. To get an intuitive sense of the ____________’s qualities, we could think of a dynamic, creative, big-picture person who has myriad new ideas and is usually excited by the latest one.
    A、Innovator
    B、Unifier
    C、Producer
    D、Stabilizer

Unit 3 单元测试

1、Which of the following tips is not appropriate when talking to a stranger?
    A、Catch the person’s eye, and hold eye contact as long as possible.
    B、Ask open-ended questions to help you learn the person more.
    C、Make small talk to run on the conversation.
    D、Watch the listener’s body language to notice whether the person is engaged in actively.

2、Which of the following statements is true of interpreting the body language?
    A、Someone who have their arms and legs uncrossed are shy and introvert.
    B、If the person is leaning toward you, he could be interested in your conversation and actively engage in.
    C、If the person easily distracted by other things, you should speak louder to draw his attention.
    D、Once you start talking, you needn't watch listener's body language or pay attention to whether they appear comfortable or not.

3、The manager with________ style closely controls his employees, emphasizes the discipline and sometimes even motivates his team by threats.
    A、authoritative
    B、affiliative
    C、directive
    D、participative

4、The manager with _________style is willing to provide opportunities for his staff to show their abilities, meanwhile, he always encourages employees to develop their own strengths.
    A、participative
    B、affiliative
    C、pacesetting
    D、coaching

5、The manager with________ style gives employees clear direction but not dictation. And he likes to motivate his followers by persuasion and giving feedback on task performance.
    A、participative
    B、coaching
    C、authoritative
    D、derective

6、Business reports take many forms but good examples have certain basic features except _______:
    A、clear objectives
    B、relevance to the audience
    C、logical structure
    D、detailed statistic analysis

7、_______could be effective when a crisis comes or deviations are risky, but may not be effective when employees are underdeveloped or highly skilled.
    A、Directive Style
    B、Affiliative Style
    C、Participative Style
    D、Coaching Style

8、________is mostly effective to deal with the routine tasks and among the team-followers with adequate performance. While, it's least effective during a crisis or the team's performance is in doubt.
    A、Directive Style
    B、Affiliative Style
    C、Coaching Style
    D、Pacesetting style

9、The manager with __________ style likes to perform many tasks by himself personally but expects his employees to watch and then follow his example.
    A、affiliative
    B、pacesetting
    C、participative
    D、directive

10、The manager with________ style has faith in “everyone has input”, he encourages employee input in decision-making process and usually reward team-effort.
    A、affiliative
    B、pacesetting
    C、participative
    D、coaching

11、The manager with________ style tries to create harmony and build good relationship among employee, as well as between managers and staffers.
    A、authoritative
    B、affiliative
    C、participative
    D、pacesetting

12、Using compliment is often a good strategy to start a conversation.

13、During the listening, listeners should only concentrate on choosing the exact words, phrases and sentences.

14、A Speaker’s attitude towards what he/she discusses, in particular, often has to be inferred from the hints he/she has dropped.

15、During the listening, the key words should be focused, and the transition words and the signal words can be neglected.

16、0.2% can be read as two tenths of a percent.

17、Most important decisions are based on the business reports.

18、Slang words or colloquialisms can be used in a business report.

19、A business report should be objective and free from prejudice.

20、A business report should be as detailed as possible.

21、Directions: Fill in each blank with a suitable form of one of the items from the box. to involve to be in charge to deal to make sure to be responsible Peter is our Quality Control Inspector. She _____ for monitoring our products and trying to improve their quality.

22、Directions: Fill in each blank with a suitable form of one of the items from the box. to involve to be in charge to deal to make sure to be responsible Kate works for HR. She __________ with staff problems, as well as with recruitment and training.

23、Directions: Fill in each blank with a suitable form of one of the items from the box. to involve to be in charge to deal to make sure to be responsible Judy is our Security Officer. He _____________ that our staff and premises are protected against crime.

24、Directions: Fill in each blank with a suitable form of one of the items from the box. to involve to be in charge to deal to make sure to be responsible Lily is our new Maintenance Engineer. He checks all our equipment regularly and _______ of all repairs.

Unit 4 Advertising

1. 相关词汇随堂测验

1、Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement quick 1. The purpose of advertising is to ___________ or sell something, usually a business’ product or service.

2、Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement quick 2. Using a movie star to advertise a certain kind of product is called celebrity ___________.

3、Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement quick 3. A good advertisement should first of all connect with its ___________ audience.

4、Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement quick 4. Advertising slogans are short, often ___________ phrases used in advertising campaigns.

5、Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement quick 5. How do you express “公益广告”in English?

1. 相关词汇随堂测验

1、Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement 1.The purpose of advertising is to ___________ or sell something, usually a business’ product or service.

2、Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement 2. Using a movie star to advertise a certain kind of product is called celebrity ___________.

3、Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement 3.A good advertisement should first of all connect with its ___________ audience.

4、Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement 4.Advertising slogans are short, often ___________ phrases used in advertising campaigns.

5、Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement 5.How do you express “公益广告”in English?

2. 阅读理解随堂测验

1、1. If a brand name product appears in a feature film, television program, or other medium not typically considered to be an advertising medium, it’s a form of advertising we call “tie-in”.

2、2. In Zhao benshan’s short sketch, the appearance of the spirits国窖酒is a form of advertising---product placement.

3、3. Sometimes when children go to McDonald’s, if they buy certain amount of food they can get some toys free of charge or with some pay. We call this form of advertising “product placement”.

4、4. Children like to read comic books because they like picture stories very much. However, they are not aware that sometimes what they are reading is not comic story, but advertising with comics as disguise.

3. 听力策略随堂测验

1、1. On average 70% of people’s time is engaged in listening.

2、2. The ability to listen for the main idea is useful for both our everyday lives and our academic lives.

3、3. Word chains refer to sequences of similar or related words repeated throughout the conversation or speaking.

4、4. “Let’s get the ball rolling” is a signal phrase to mark the ending of a speaking.

5、5. “To wrap up” is a signal phrase to mark the beginning of a speaking.

4. 商务表达随堂测验

1、1. Which of the following is allowed to do during the brainstorming session?
    A、To criticize.
    B、To analyze.
    C、To suggest.
    D、To discuss.

2、2. Brainstorming can encourage people to commit to solutions, because__________.
    A、they have discussed the solutions freely
    B、they have provided input and played a role
    C、they have tried to keep up with the new development
    D、they have had a clear idea about the purpose

3、3. What’s the best number of people participating one brainstorming session?
    A、2
    B、6
    C、12
    D、20

4、4. Which of the following is correct during brainstorming session?
    A、Write down clever ideas.
    B、Write down absurd ideas.
    C、Write down important ideas.
    D、Write down all the ideas.

5、5. Which of the following is not correct during the brainstorming session?
    A、Capture everything.
    B、Encourage participation.
    C、Ask clarifying questions.
    D、Evaluate suggestions.

5. 商务写作随堂测验

1、1. You’d better write your summary no longer than the half the length of the original.

2、2. Your summary can contain some of the viewpoints of your own.

3、3. When writing a summary, you should never copy anything from the original.

4、4. When writing a summary, you can collapse lists and paragraphs.

5、5. Try to get rid of unimportant or trivial details in your summary.

6. 案例分析随堂测验

1、1. Some television commercials are designed to be striking and memorable, and people can remember the songs or ________ for the commercials long after the span of the advertising campaign.
    A、humor
    B、animation
    C、melodies
    D、sensory means

2、2. Advertisers sometimes use _________ to make TV commercials to be able to impress TV viewers, but it can be quite annoying.
    A、songs
    B、stories
    C、sensory means
    D、animation

3、3. ___________ is used in TV commercial to make it possess a certain appeal and special effect that is difficult to achieve with the acting of real people.
    A、melody
    B、animation
    C、humor
    D、slogan

4、4. Some TV commercials tell _______that can be happy, sad, moving, surprising, strange, tricky or even horrible.The purpose is to make people remember the commercial more easily.
    A、songs
    B、melodies
    C、slogans
    D、stories

Unit 5 Corporate Culture

1. 相关词汇随堂测验

1、Directions:Read the following descriptions carefully , discuss with your partner and guess whose corporate culture it belongs to? 1. Entire company aligned behind common vision, values, and goals. 2. Teams work together for the good of the customer. 3. Employees take ownership and responsibility for their actions. 4. Motivation, morale and engagement is high. 5. Strong communication and collaboration. 6. Deliver a world class customer experience. 7. Foster Innovation, creativity and entrepreneurialism. 8. Design is everything. 9. Designers make the design decisions. 10. They do no market research.
    A、Google
    B、Apple
    C、Huawei
    D、Microsoft

2. 阅读理解随堂测验

1、collaborative help
    A、自发的帮助
    B、协作互助
    C、时间的承诺
    D、使变成弱势

3. 听力策略随堂测验

1、Directions: Letters a to g describe different listening strategies which are associated with either top-down or bottom-up processing. Decide which strategies they use: top-down or bottom-up processing. Listening carefully to football results.

2、Directions: Letters a to g describe different listening strategies which are associated with either top-down or bottom-up processing. Decide which strategies they use: top-down or bottom-up. 2. Predicting the content of a lecture or short talk on a subject that the listener knows something about.

4. 商务表达随堂测验

1、1. What is Communication?
    A、Exchanging thoughts, ideas, and messages through speech, writing, signals, and body language.
    B、Imparting information.
    C、A system, such as mail, telephone, or television for sending and receiving messages.
    D、All of the above.

2、Which is NOT a benefit of effective communication?
    A、Enhanced interpersonal relationships.
    B、Clearer understanding of business goals.
    C、Revenue losses.
    D、Improved business and individual performance.

3、Which of the following is NOT a characteristic of the AGGRESSIVE communication style?
    A、Avoids direct communication.
    B、Loud voice.
    C、Interrupts.
    D、Poor listener.

4、Which is NOT a characteristic of the ASSERTIVE communication style?
    A、Authoritarian.
    B、Direct.
    C、Proactive.
    D、Convincing.

5. 商务写作随堂测验

1、1. A memo is short for memorandum.

2、2. It cannot be send without a salutation.

3、3. A memo is usually sent to more than one person.

4、4. Memo’s are usually short and to the point.

5、5. A memo is usually sent to people in a different company.

6. 案例分析随堂测验

1、1. What does ROI measure?
    A、Investment potential.
    B、Profit margins.
    C、Loss ratio.
    D、The net profit or loss of an investment, expressed as a percentage

2、2. If the ROI formula yields a negative number, what does this mean?
    A、Nothing; you should treat it as an absolute value.
    B、You miscalculated.
    C、A loss occurred.
    D、The investment put you in debt.

3、3. You just purchased a house for $100,000 at a local county auction. You spent $50,000 to renovate the house and netted $160,000 after sale expenses. What is your ROI?
    A、94%
    B、0.94%
    C、6.7%
    D、0.067%

Unit 7 Innovation

1. 相关词汇随堂测验

1、1. Steve Jobs’ _________ towards creating products has been the guiding light for business decisions.
    A、A.mentality
    B、B. personality
    C、C. appearance
    D、D. celebrity

2、2. The _________ is business as usual.
    A、quo
    B、B. status
    C、C. state
    D、D. status quo

3、3. Innovation is the dots that others ______. They are notions, unexpected connections, ideas, possibilities, and imagination.
    A、A. focus on
    B、B. miss
    C、C. follow
    D、D. connect

4、4. Each act of innovation is a unique feat, a leap of the individual—or the collective—imagination that can be neither predicted nor _____________.
    A、A. usual
    B、B. mindset
    C、C. perspective
    D、D. replicated

5、5. As Steve Jobs summed up, ‘Innovation ___________ between a leader and a follower.'
    A、A. confuses
    B、B. involves
    C、C. distinguishes
    D、D. relates

2. 阅读理解随堂测验

1、1. A summary is a rewrite of the original piece.

2、2. A good summary paragraph is short, not informative

3、3. Organizing notes before writing a summary is not like organizing a messy room.

4、4. Never put any of your own ideas, opinions, or interpretations into the summary.

5、5. Summary means condensed restatement.

2. 阅读理解随堂测验

1、1. Procter & Gamble Co. (P&G) is an American multi-national _________ goods corporation.
    A、A. electronics
    B、B. motor
    C、C. consumer
    D、D. engineering

2、2. Now let’s explore how P&G’s former CEO Lafley developed innovation skills, and whether Lafley’s innovation skills would weather P&G’s storm.
    A、A. lead P&G to the dilemma
    B、B. help P&G pull through
    C、C. prevent P&G’s success
    D、D. explore P&G’s potentials

3、3. Leaders like Lafley who generate valuable disruptive ideas engage their innovation skills daily, constantly collecting bits and pieces of data over the years to solve future problems.
    A、A. eruptive
    B、B. conservative
    C、C. corporate
    D、D. disruptive

4、4. Yet he pushed the plan with so much focus, creative insight, and personal integrity that innovation with impact became much more than a buzzword.
    A、A. 诚信
    B、B. 整体
    C、C.智慧
    D、D. 奉献

5、5. He will use these hard-won innovation skills to uncover novel solutions that set P&G’s course down a different, even more productive path.
    A、A. new
    B、B. fiction
    C、C. effective
    D、D. efficient

3. 听力策略随堂测验

1、1 To improve your listening, find a place with interruptions or background noise.

2、2 In business conversations, you are encouraged to interrupt the speaker’s line of thought.

3、3 Staying focused is one of the simplest things to foster effective listening.

4、4 As an active business listener, you shouldn’t write down points or phrases but nod during the conversations.

5、5 Active listening means asking clarifying questions to make sure we understand what is being said.

4. 商务表达随堂测验

1、1 According to a survey, few people reported walking out on a presentation that lasted too long.

2、2 There is no need to write out a detailed presentation.

3、3 You’re not expected to memorize the entire thing because the point is to persuade.

4、4 Presentation delivery includes everything from your content, volume, pausing, pacing, body language, and more.

5、5 The most important for a business presenter is to persuade, instead of rather than to hold the audience’s attention.

5. 商务写作随堂测验

1、1The executive summary, one of the most important sections, provides a comprehensive, short summary of the report or proposal's key information.

2、2 An executive summary is similar to the introduction as both of them should be complete.

3、3 You can include something in the executive summary that isn't in the report.

4、4 The language of an executive summary needs to be as technical as the language of an abstract.

5、5The key to the executive summary is to extract the essence of each key part of your plan.